Article Marketing Tips to Ensure 100% Brand Credibility
Content marketing has led to 70% increase in conversion rates of qualified leads, according to PivotLink. Intellitactics. Intellitactics, a software provider for enterprise security management, witnessed a huge improvement in prospect relations as a result of content marketing; prospects responded better to calls (there was a 200% increase in response) because they reportedly felt connected to the company with the knowledge they gathered from the information published through content marketing. When implemented right, article marketing can be a powerful technique to build brand credibility and increase sales.
Building online credibility is crucial for a brand. The web is an opaque medium; people don’t get to see each other and as such it’s important for consumers to be able to trust a brand when making a purchase decision. Article marketing provides an invaluable opportunity to build this trust.
The Right Way to Article Marketing
Write for your audience. Churning up an article for the search engines without regard for your audience is not going to make you stick online for long. If your website or blog has nothing helpful for readers, they are less likely to even revisit, let alone develop trust. Worse, a tweet on social networks to their friends and followers is enough to demolish your reputation online.
Present content differently to different audience. Providing the same content to beginners as well as advanced learners in your niche isn’t going to work for they have different information needs. Tailor your content instead. Start with basics for beginners while moving at a faster pace with your advanced learners. Take care to keep content simple, clear and jargon-free for your beginners.
Get away from the crowd. Why should your audience come to you when there are a thousand others providing the same information? Be fresh with your topics and content angles. Set your own tone, striking a balance between professional and informal.
A couple or more articles is not article marketing. You need to produce informative works on your niche continuously. This consistency conveys to your audience that you are serious about what you’re doing and they start taking you seriously as well. They begin to see that you’re not a one-time enthusiast but a constant presence, which communicates reliability. They start listening to you.
Hire an article marketing expert. Coming up with good research-based well-written content continuously is not an easy task. An article writing service can prove helpful by serving as a dedicated resource for your content strategy.
