The Significance of Web Page Titles
Perhaps one of the most overlooked parts of a web page, the title holds together the entire content of the page. Whether it is turned into a visitor-attracting tag or crucial keywords are slipped in, a good title is catchy and very relevant to the content of the page. A to-the-point page title of optimum length is considered more effective in guiding online traffic than a long winded page loaded with keywords and information.
What is a Web Page Title?
A web page title, as the name suggests, is a title for the page of a website. It is more descriptive than the URL, but of course, less informative than the content of the page itself. It is the best place to take advantage of the 70 character limit of most search engine result pages because you can fit in relevant keywords and be relaxed about the grammar. However, taking too many liberties with grammar can degrade the value of the page itself and put off more than a few customers. Think of newspaper headlines; they are not always complete sentences, but clauses articulated to make a smart title. Again, using too many words may cause keyword dilution, lowering its priorities to both the search engines and readers.
Although, almost always, article writing service involves strategically placing keywords in the article, loading up the title with keywords may also be adverse because often, it may appear in a search that was not intended for the content of the page. As a result, even though your page gets a good rank in the search engines, it would be neglected.
Apart from all online casino the technicalities of search engine optimization and ranking factors, a good web page title is also the basic criteria for increasing the reader’s interest; too short may not cover everything offered in the page and too long may not prompt your reader to go on.
Importance of Web Page Titles
Although it is not the only source from which search engines draw out keywords, it is definitely the most approachable. Also, if the search engine highlights the keyword from the web page title, it is more likely to attract readers than when the highlighted keyword is hidden remotely in the articles in the page.
If the web page belongs to a company or service, you can use initials of the company along with the content-based title to increase exposure and enhance brand recognition. But using the whole company name is almost useless; you are not only taking up a good amount of the character limit of the title, but also including generic information instead of something more concrete.
The title is also the key to a unique web page; if the user is not curious about the title, chances are, he would just skip over the page in the search result. The individuality of the title also helps a user recognize a page, bookmarked long ago, in her crowded favorite pages menu. This ensures that the users who have already been to the page, visit again and keep your traffic counter ticking.
