Increasing Internet Usage in UK – An Opportunity for Small Business Owners
The percentage of population that uses the Internet in UK is higher than any other country in world. According to 2012 statistics, 84.1 percent (52,731,209) of UK population uses the Internet.
The usage trends are increasing every year. In 2011, 83.5 percent (41.99 million) people in UK used the Internet.
By 2016, almost 90 percent of people in UK are expected to use the Internet and log in at least once a month. So, if you are a business owner, you should harness the potential of the virtual world to spread your reach, attract more customers and grow your business.
Internet savvy population
The British Broadcasting Corporation (BBC) brings forth more statistics. According to a study conducted by BBC, when compared to Internet usage statistics usage of 2007, people in the UK were spending 65 percent more time browsing in 2010. In 2012, the time spent on the web has increased several more times.
Mobile Internet usage in UK presents a similar picture. People of UK spend more time on their Internet enabled devices that any other country in the world. The country took on the top spot in 2012, leaving behind Japan, Korea, USA and China.
If you are a business owner, here are some stats that will interest you. Of the 84.1 percent population that uses the net, the majority use it for shopping. In fact, people of the UK are the highest spenders on online shopping than any other country in the world.
On an average, shoppers spend over £1,000 per year on online shopping. UK holds another distinction. The country has the highest number of smart phone users in the world with 58 percent people using these devices.
What relevance do these stats have for your business?
As a business owner, you should leverage on this opportunity. The best thing you can do is to create an effective, responsive website and implement SEO strategies to reach a majority of your target customers.
SEO is not a one time task that can be done with in a day or even a month. It is a proactive, ongoing process. Even after your website reaches the top spot, you need to work hard to keep it there. In the very near future, online shopping is going to be the biggest mode of shopping in the country.
So, you need to be prepared to adapt to the paradigm shift in the mindset and shopping preferences of the new age shopper.
Have an efficient SEO campaign in place to take advantage of the growing trend of online shopping.
Content is an important aspect of any effective SEO strategy. Contact QuickContent for all your content writing needs.
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