Writing for the Audience and the Search Engines
Many internet marketers face a dilemma when it comes to their content creation strategy. They wonder if their content strategy should focus on search engines or their audience. Content that fails to impress search engines rarely reaches target audience. On the contrary, content creation that focuses solely on pleasing search engines and forgets its audience doesn’t create value for marketers. Marketers are more likely to win by balancing content aspects to suit both search engines and audiences.
Provide Quality Content
Search engines and audiences both prefer quality content. Search engine crawlers examine if your content relates to users’ search phrase while audiences scan content to find if it has anything useful for them. Your content creation strategy is more likely to succeed when you follow some ground rules.
1. Understand the type of information your audience seeks. Observe customer comments on your articles and blog posts for such insights. You can gather valuable insights by monitoring your competitors’ websites and blogs.
2. Create web copies that reflect professionalism. Thorough research, high grammatical standards and simple vocabulary are fundamental aspects of professional writing.
3. Have attention-grabbing headlines that would make your readers want to click your link on search engine result pages (SERPs).
4. Provide content in a way that saves audiences’ time. Readers don’t read your web content word-to-word but scan through fast. Provide subheadings, bulleted points and bold text, to emphasize main points. Keep paragraphs brief and the entire article short.
5. Keep your content customer-focused. For example, if you’re talking about your new product, focus more on explaining how users can benefit from the product than on its features.
6. What do you want the reader to do after reading the article? Click a link, purchase a product, or contact you? Guide the reader with a relevant call to action.
Optimize Keywords Well
Keyword stuffing degrades your content quality and makes you unpopular among search engines as well as readers. Follow these simple guidelines to derive value from keyword usage.
– Watch your keyword count; ideally, use your most important keywords four times for every 100 words.
– Ensure the title tag contains your most important keywords. Keep title tag length between seven and fifteen words.
– Include keywords in headings.
– Fit keywords naturally into the content; they should not sound forced to readers.
Content Writing Services
Content creation that attracts both search engines and readers takes time, efforts and SEO expertise. A good content writing service can help you derive maximum value with its SEO writing services.
