Best Article Marketing Strategy
If you’re an internet marketer, you probably are well aware that article marketing helps improve search engine visibility, drive traffic and build audience trust. But, then there are many other marketers in your industry following article marketing strategy for brand promotion. How can you ensure your article marketing approach works best?
Maximize your Article Marketing Impact with Quality Content
Offering well-written content that helps your audience is the best way to ensure that your article marketing campaign delivers desired results. Write articles for your readers and not for search engines.
As an industry insider, you’ve the advantage of knowledge and the privilege of authoritative information. Use this knowledge to create awareness among your audience regarding your industry. Write highly informative articles with the sole purpose of educating your readers about your niche rather than to get them buy your products/services.
As you share your knowledge cutting off all advertorial intent from your content, your readers will gradually build respect for your expertise on the subject. They will share your content with their friends, seek your advice on products/services related to your niche and eventually turn into your brand ambassadors. You will watch your selfless intent being rewarded with high returns.
Article Marketing Tips
1. Readers search online resources for unbiased information that can help them solve problems and make well-informed decisions. Focus your articles on topics that cater to these needs.
2. Topics involving tips, examples and troubleshooting, formatted in the “Top…” series (e.g., Top 5 Tips to Keep in High Spirits) are more likely to attract audiences. “Why…” style articles (e.g., Why Exercise is Important?) work well with audiences by arousing their curiosity. How To articles too help by serving as a guide.
3. Avoid lengthy articles; limit word count to 400 at the minimum and if the topic demands more content to be useful for the audience, keep it to 600 words at the maximum.
4. Include headings, subheadings and bullet points to highlight key points. Since readers tend to skim through content when reading online, it’s easier for them to grasp the content quickly this way.
5. Incorporate keywords to meet your objective of article marketing for SEO. Ensure keywords flow with the content and are not meaningless fill-ups to attract search engines.
