Article Marketing Tips – Types of Articles to Write
The success of an article marketing strategy depends on the content that makes up the articles. Content that connects with audiences and helps them in some way is more likely to gather readership. So, what types of articles should you write to have the maximum impact on your readers?
Article Marketing Topics that Sell
How To – Write “how to” articles that tell your readers how to go about a task. The simplicity of this format is the primary reason why it is popular. Audiences find it easier to grasp information when it’s presented in simple steps with each step expressed in clear and brief sentences.
News Stories – Articles presented in the form of news stories are more likely to attract reader interest. Interesting industry developments, product launches, awards and celebrations, or office events, all make up for good news stories. Ensure that your article answers the who, what, when, where and why of the news-making event, to qualify as a news story.
Opinion Pieces – Write your opinions on a subject that is close to your heart or about a recent happening that has raised your concerns. Recent industry developments, new government policies or demise of a thought leader, write about whatever that stirs your emotions. Every reader will more likely want to express an opinion – one that concurs or disagrees with yours. Either way, your article grabs attention.
Reviews – Readers like a review piece that presents a product or service in its truest sense, with all its features and flaws. In fact, online review sites are the places that consumers visit before making a purchase decision.
List Types – An article such as the one you’re currently reading is an example of a list format. This is a simple straightforward approach where important points are emphasized in bold and each list item is briefly described. Readers find such content easy to digest.
Frequently Asked Questions – Popular questions raised by your readers frequently form excellent article topics. Provide answers to such questions in a simple precise way and win over your audience.
Knowing what kinds of articles sell helps you focus your time and energies in the right direction. However, audience preferences may change over time and more new topics may become best sellers. It’s important to keep yourself abreast of such updates or else you can be outmaneuvered by a smarter competitor. It always helps to have the professional guidance of a professional article marketing service.
