Google Penguin Update Explained

A not so famous uncle of a very famous superhero once said, “With great power, comes great responsibility.” Google is, and always has been the undisputed champion and everyday savior as far as search engine crisis are concerned.

But it isn’t the power of Google that we are concerned about here. The superpower we are talking about is the one internet marketers capitalize on, improving search engine rankings through manipulated text.

In a vision to fight spam, and not for the first time, Google has rolled out a major update A.K.A The Penguin Update that will hit the SEO industry massively.

It has been greeted with mixed reviews, as is evident from Google’s blog…

And here is why…

1. The main motive of the Google Penguin update is, like all the ones before it but never so seriously, to cut off spam. Normally, pages were ranked according to the number of matches with a specific set of keywords. With the new update, the more ‘engineered’ your web page is to rank higher, the later it will come.

2. Most black-hat marketers tend to convince their clients that flooding their pages with one after the other paid links will improve their website traffic. However, these pages are a nightmare for the user/viewer. With the Penguin update, Google will automatically figure out web pages with high density of adverse links and filter them in search results.

As it should be clear, this has affected the under market spamming and marketing industries greatly as it will require a complete re-strategizing of efforts to sustain rankings.

However, earnest SEO experts with a vision of long term betterment of their clients have hugely benefitted from this update as finally, all the cluttered and spam websites have finally been removed from search results.

The Penguin update was a major change, and a necessary casino online one at that. The new rules of engagement for SEO’s have been changed to quite an extent. Still want to rank higher? Follow these steps.

* Refrain from adding paid links to other web pages to boost your rankings. It has been flagged by Google as a bogus technique to increase popularity in search results.

* A website heavy on ads is a profitable one. However, Google has finally realized that a website cluttered with ads is not very helpful to the user. So, keep your ads to the minimum, till what is absolutely necessary. Yes, ads are necessary to sustain a site, but it’s just one of those compromises you will have to make. We can surely visualize the days of websites actually earning money, are over.

* If your website is linked from other sites, and too many of them, Google will consider this as spam and your website will be flagged. Clean all links to your website regularly, and be on the lookout for dangerous and spammy websites using your page as anchor.

* Refrain from using too many keywords in the content. A large concentration of engineered content will result in the page being marked as spam.

* Always keep your page updated, so that Google does not consider it as a dead link.

Most SEO experts were tensed like cold turkeys when there was a sudden drop of traffic to their websites. Most took quite some time to strategize what needed to be done. It has become imperative, that SEO’s provide are more innovative and less engineered for good rankings only…

With every update, there are winners and there are losers. With Penguin, the consumer won, fair and square!

If you are still overwhelmed and finding it hard to keep up, get in touch with us today. We have several white hat content marketing strategies to keep up with the Penguin update. Click here to know more.

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