What is Your Intention for Creating Content?
The intention behind your approach to content creation plays a major role in your brand success online. Think about it. What is the purpose of your content – promoting your brand, getting the attention of search engines or to genuinely share useful information with your audience?
While brand promotion and search engine rankings are quite important, you cannot pursue these objectives at the expense of your audience. Moreover, content creation strategies that focus more on brands and search engines though seem successful at the outset, fail in the long run.
Why Intention Matters?
Your intention determines your online future. Not a dramatic statement when you look at the impact of each of your possible intention:
Brand Promotion – Your product may have many great features, but your audience is not exactly going to be interested if you harp on about how superior you are to others. People today are looking for information that can help them solve their existing problems. It’s more than likely that they do not return to your website if you’ve pages talking only about you.
Chasing Search Engines – Stuffing keywords and lowering content quality is a surefire way to lose your audience and reputation, and eventually your search engine rankings. Search engine algorithms today, including Google’s latest panda, are sophisticated enough to identify crooked SEO tricks. Penalty for such techniques can be severe including banning the specific website from search engines.
Giving Useful Information – This is the best approach to content creation that is most likely to give you valuable benefits – brand promotion, search engine rankings and audience trust.
Besides the altruistic aspect, this approach has got its practical benefits as well. Search engines are increasingly focusing on content that is helpful to audiences and their algorithms are continuously evolving to cater to this philosophy. Good, valuable content increases credibility of your website among readers; audiences are more likely to listen to suggestions regarding product/service purchases when they start trusting you.
With quality content, your website also attracts backlinks from other websites, blogs, forums and other online channels; backlinks increase your chances of ranking well on search engines. So, the more your give, the more you get.
No Shortcuts for Quality Content Creation
As a concept, the strategy of quality content creation is simple and straightforward. But, in practice, it takes time, dedication and expertise. You are more likely to benefit from a content writing service that understands your niche and content requirements.
